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Mechanism joins Gracenote Content Partner Program

Date : 26 February 2004

Recognized as the industry standard for music recognition services, Gracenote licenses its technology to thousands of developers of consumer electronics devices and online media players. Its services are available in virtually any device that plays digital music, including media players, home stereos, MP3 players, car stereos - even wireless devices.

With the capacity of today's CD changers and mp3 players to hold hundreds or even thousands of songs, music management is increasingly important. Identifying music is the first step towards providing people with an improved music listening experience. Gracenote is extending the benefits of music recognition to provide new information services for digital music and media, including the ability to clean and organize files from any source, generate customized music playlists, and deliver relevant content.

Gracenote's information services are used by leading media players including AOL's WinAmp, Apple's iTunes, RealNetwork's RealOne Player; and consumer electronics manufacturers including Pioneer, Philips and Sony.

A common misconception is that CD's contain descriptive information such as song titles, and artist and album names; most do not, and the result is the now familiar "Disc 1, Track 1." Gracenote was created with the goal of providing a better way to identify and manage CD's. Users of the service submit music-related information into a database, which is then processed and published to Gracenote's user community. The result is a richer, more interesting music experience, and simple, one-touch digital file creation for millions of music fans around the world.

Founded in 1995 as CDDB, Gracenote's music recognition service quickly became a "must-have" application for Internet-enabled music players. In 1998, the company joined forces with ION, a multimedia software company who pioneered the use of related content with CD-ROMs, and extended its core music recognition services to encompass all aspects of digital music and media information. From a user base of 2,700 in 1997, Gracenote now serves over 1 million users each day across the globe.

Mechanism Records joins the Gracenote Content Partner Program supplying a whole new range of informations with our releases which will benefit our customers with a very useful added value.

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